BRAND STORY
Smiggle
Smiggle is the ultimate destination for your school, birthday and leisure essentials. From backpacks and drink bottles, to gift packs and keyrings, Smiggle is the original creator of all things colourful, fun, unique and on trend. Smiggle was established in 2003 in Melbourne Australia, originally opening 20 concept stores around the country. Today, Smiggle retails from hundreds of standalone stores and wholesale "shop-in-shop" concepts, across multiple countries.