BRAND STORY
PLAY-DOH compound is the #1 reusable modeling compound in the world, sold in more than 80 countries worldwide! As a classic toy that has shaped imaginations for generations, the PLAY-DOH brand aims to provide resources to audiences everywhere to make imagination accessible and fun for all - bringing families together for engaging activities beloved across generations. The PLAY-DOH brand has always been synonymous with imagination, providing kids the creative freedom to express themselves by championing the universal importance of individuality, expression and self-belief.
