BRAND STORY
L.O.L. Surprise!™, the hottest new craze in the collectible world has transfixed youth worldwide with its patentpending combination of unboxing, collecting, and fashionable doll surprise inside. "Lil Outrageous Littles" initially launched at retail in December 2016 and sold out within weeks, subsequently created an after-market frenzy. With 45 dolls in the current collection and more slated for upcoming release, MGAE’s L.O.L. Surprise!™ dolls are fierce, fashion-forward and packed with personality.
