BRAND STORY
In 1984, the Jordan brand was born with the creation of the first Air Jordan sneakers for Michael Jordan, the six-time NBA champion. The immediate success of the Air Jordan led to its public release that same year, propelling the brand's popularity. Today, Jordan is an iconic brand under Nike, offering premium basketball shoes, sportswear, sneakers, casualwear, and streetwear. As Michael Jordan's legacy grows, the Air Jordan franchise stands as a lasting symbol of his greatness.
