BRAND STORY
ASICS is at the forefront of the world performance sports market as undisputedly the leading running shoe brand for enthusiasts and professional athletes alike.
Beyond the running arena, ASICS has made further strides in development. ASICS is unmatched for technical superiority and rigorous quality. These standards have put the company in good stead since 1949 and will remain hallmarks of the brand as it innovates and develops well into the 21st century.
