Impact, Creation, Empowerment: MAP Supports the Emergence of a Golden Generation Through Inclusion Programs and Community Development

Bali, Indonesia – February 25, 2025 – PT Mitra Adiperkasa Tbk (MAP), the leading lifestyle retailer in Indonesia, has partnered with the Ministry of Social Affairs to support human resource development and the empowerment of vulnerable communities in Indonesia. This initiative reflects MAP’s belief that sustainable business growth must go hand in hand with the advancement of human potential.

Empowering Resources Through Inclusivity

Since its establishment in 1995, MAP has been a PEOPLE oriented company. The Company are committed to fostering happiness and a holistic lifestyle for its customers. The same principle is applied to human capital management, with the firm belief that every individual possesses unique strengths and potential.

As part of this commitment, MAP Group through the MAP Retail Academy will provide training and employment opportunities for individuals with special needs, initially focusing on people with hearing-impaired difficulties. This initiative aligns with the vision of Indonesia’s current President, “Together Towards a Golden Indonesia 2045,” which encompasses eight key missions under Asta Cita. Specifically, the fourth Asta Cita which emphasizes the strengthening of human capital development, including the empowerment of persons with disabilities.

Through this initiative, MAP is not only contributing to economic growth but also fostering a more inclusive and empowered work environment, creating a positive impact on society.

Empowering Women and Vulnerable Communities

Sustainable economic growth begins with the self-reliance of individuals and families in creating and sustaining their livelihoods. Through collaboration with the Ministry of Social Affairs, MAP Group is not only driving economic growth but also playing an active role in empowering local communities.

This initiative aims to open opportunities for women and vulnerable groups to create and showcase products that reflect creativity and local wisdom. With the right support, these local creations have the potential to gain international recognition, which can strengthen Indonesia’s position in the global market.

This partnership not only creates economic opportunities but also plays a crucial role in empowering communities to break out from poverty. This effort aligns with the third Asta Cita, which emphasizes the creation of quality jobs, fostering an entrepreneurial spirit, developing the creative industry sector, and ensuring sustainable infrastructure development to support inclusive and long-term economic growth.

MAP Group’s commitment is reinforced by a statement from Mr. Handaka Santosa, Director of MAP Group:
“With the signing of this MoU with the Minister of Social Affairs, MAP is now more focused on forming artisan groups in villages with vulnerable communities.“

The signing was accompanied by a visit to Alun-Alun Indonesia, one of MAP’s stores dedicated to promoting local products. The Minister of Social Affairs, was represented by Mrs. Fatma Saifullah Yusuf. During the visit, she witnessed firsthand how products are carefully curated and attractively displayed, enhancing the value of MSME (Micro, Small, and Medium Enterprises) products.

About PT Mitra Adiperkasa Tbk
MAP has a portfolio of more than 150 world-class brands from department stores, sports, fashion, kids, food & beverage to lifestyle. As at end of September 2024, MAP operates 3,463 retail stores in over 80 cities across Indonesia. The main retail concepts managed include; Department Stores: Sogo, Seibu, Galeries Lafayette, The FoodHall; Fashion & Beauty: Zara, Marks & Spencer, Kipling, Cotton On, Mango, Massimo Dutti, Swarovski, Zara Home, Boots, Sephora; Active (Sports & Leisure): Sports Station, PlanetSports.Asia, Foot Locker, Converse, Golf House, Reebok, Skechers, Onitsuka Tiger, Staccato, Clarks; Kids: Kidz Station, Smiggle, Lego; Digital: Digimap, Digiplus; Food & Beverage: Starbucks, Pizza Marzano, Krispy Kreme, Cold Stone Creamery Ice Cream, Godiva, Genki Sushi, Subway; Others: Alun Alun Indonesia. For more information about MAP, please visit map.co.id.

For more information, please contact:
Marina Naomi Permatasari
Head of MAP Retail Academy & People Experiences
PT Mitra Adiperkasa Tbk
Sahid Sudirman Center 58th Floor
Jalan Jend. Sudirman Kav. 86 Jakarta 10220
Telephone: +6221 8064 8498, +6221 574 5808