MAP Announces 56% Jump In Operating Profit For First Quarter 2011

Jakarta, 27^th April 2011 – Indonesia’s leading lifestyle retailer, P.T. Mitra Adiperkasa Tbk (MAP) today announced its financial result for first quarter ended 31st March 2011. Operating profit jumped 56% to a record Rp 82 billion – up from the Rp 53 billion achieved in the first quarter of 2010. Net profit grew 45% from Rp 30 billion in the corresponding period in 2010 to Rp 44 billion. Net revenue after cost of consignment sales increased 21% from Rp 1,048 billion to Rp 1,269 billion.

Commenting on the first quarter 2011 results, Fetty Kwartati, Corporate Secretary of MAP said, “We had a good first quarter. Our results truly demonstrate the power of our brands and our three-fold strategy of focusing on our existing brands, maximizing their potential and targeting at the middle upper income group. Given the huge customer base and growing affluence, this customer segment offers unlimited potential for our portfolio of over 90 world class brands.”

As at end March 2011, MAP has a total of 887 stores in 25 cities throughout Indonesia with total retail footage of 425,721 sqm. New international concepts launched by the Group in the first quarter of 2011 include Stradivarius, Bershka and Payless. Stradivarius and Bershka are both located at Plaza Indonesia and Central Park while Payless can be found at Central Park, Blok M Plaza and soon, Plaza Semanggi.

Like the iconic Zara, both Stradivarius and Bershka are a part of the world-renowned Inditex Group of Spain.  Recognized by 99% of women in the USA, Payless is the largest footwear specialty retailer in the Western Hemisphere with sales of over USD 3 billion in 2010 – selling one out of every 10 pairs of shoes sold in the USA.

About PT Mitra Adiperkasa Tbk

Major retail concepts under the group include:

• Department Stores: Debenhams, Java/Lotus, SEIBU and SOGO.
• Fashion & Lifestyle: Bershka, Dorothy Perkins, Kipling, Lacoste, Loewe, Marks & Spencer, Massimo Dutti, MaxMara, Miss Selfridge, Nautica, Next, Pull and Bear, Samsonite, Sole Effect, Stradivarius, Swatch, Topman, and Topshop.
• Sports: Adidas Sports, Converse, Golf House, Planet Sports, Reebok, Rockport, Sports Station, The Athlete’s Foot and The Sports Warehouse.
• Food & Beverage: Burger King, Chatterbox, Cold Stone Creamery, Domino’s Pizza, Pizza Marzano and Starbucks.
• Kids: Barbie Boutique, Kidz Station and Oshkosh B’Gosh.
• Others: Alun Alun Indonesia, and Kinokuniya.

Apart from retailing, the group is also the leading distributor of over 90 international brands including Reebok, Speedo, Converse, Diadora, Lotto, Airwalk, Superman, Batman, OshKosh B’Gosh and Thomas & Friends. More information about MAP can be found at www.map-indonesia.com

For further information, please contact:

Fetty Kwartati

Corporate Secretary

PT Mitra Adiperkasa Tbk

Wisma 46, 8th fl. – Kota BNI

Jl. Jend. Sudirman Kav. 1

Jakarta 10220

Phone : 021 575 0755 (direct)

Fax : 021 574 5753

Email : fetty.kwartati@map.co.id