BRAND STORY
Tommy Hilfiger
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Opening People’s Place confirmed that design was Hilfiger’s true passion, and in 1979, he moved to New York City to pursue a career as a full-time fashion designer. There, he caught the eye of Mohan Murjani, a businessman who was looking to launch a line of men’s clothing and believed that Hilfiger’s entrepreneurial background gave him the ability to approach men’s fashion in a new way. With Murjani’s support, Hilfiger introduced his first collection in 1985 by modernizing button-down shirts, chinos, and other time-honored classics with updated fits and details. The relaxed, youthful attitude of his first designs has remained a distinctive hallmark throughout Hilfiger’s collections.