BRAND STORY
Baby Alive
Baby Alive was a child's doll created in the 1970s by Kenner to teach children about caring for babies. The first dolls were designed to move their mouths when fed powered doll food and water, eventually soiling their diapers. Their diapers would need to be changed to prevent leakage and mold growth. In 2006, Hasbro bought the Baby Alive franchise and reintroduced the doll. However, this doll spoke and had a less-realistic face. The doll would let you know when she needed to be fed or needed her diaper changed.