BRAND STORY
Bahe
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We are Australia’s most comprehensive yoga and Pilates brand. We design and create the best yoga mats and Pilates props for you to practice with, and the best apparel for you to practice in.
Our philosophy is Flow in a Modern World. We have a deep belief in spreading the transformative power of mindful movement through Yoga and Pilates. BAHE (pronounced “BA-HE”), is a Hindi word meaning ‘Flow’.
Moving mindfully as flowing beings, continuously moving, shifting from one pose to another with grace and tranquillity, a controlled effort, yet utterly natural.
We want to honour this with our name while maintaining a strong cultural imprint by using a language connected to the deepest roots of yoga itself.