It all started in 1982. In a small jeweller’s shop in modest surroundings in Copenhagen, Denmark, Danish goldsmith Per Enevoldsen and his wife Winnie began the journey of what would one day become Pandora.
The Pandora story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local danish jeweller’s shop to a worldleading, global jewellery company present in more than 100 countries.
Pandora operates and manages a vertically integrated business model from inhouse design and production to global marketing and direct distribution in most markets. Pandora’s products are available in more than 100 countries on six continents through more than 6,500 points of sale, including around 2,500 concept stores.